Connecting technology, opportunity, execution
Product marketing and management is a challenge in even the best-run companies. The need to assess new and emerging technologies, life-cycle implications, channel factors, and overall risk is a continuing effort.
Matching buying behavior to the right sales channel
Understanding customer buying behavior and channel preferences along a product's life cycle is critical to successful business development and achieving continuing revenue growth. Defining the roles of channels, pricing, compensation, and managing conflict is an ongoing process that requires continuing analysis and intervention.
Beyond the numbers
In many cases financial hurdles tend to overpower acquisition decisions; while deal numbers are always important, the questions of strategic fit, market advantages, and future partner actions need careful evaluation. GMK USA has assisted clients in candidate selection and candidate validation efforts, with emphasis on market-driven confirmation of future value.
Judging the impact
The introduction of new and revolutionary technology can dramatically change a marketplace and the dynamics of buyers, suppliers, service providers, and others. A clear perspective must be developed from industry thought leaders to form conclusions regarding adoption curves and how a new technology will mean an opportunity for some and a threat for others.
Who, where, and how
In some market situations, the demand side of the market is highly concentrated among limited key customers. Success is the ability to understand these targets and develop appropriate tactics to penetrate and maintain position in these customers. Our key account development programs can assist sales leaders and provide a competitive advantage.
Defining, managing customer satisfaction
Close to the customer, loyalty, brand management have become recent management watchwords. Continuing and consistent customer research is a valuable planning tool. Quantitative surveys and focus groups are effective methods in this case.