GMK USA assignments are driven by business unit leaders seeking answers and recommendations to more effectively meet their revenue objectives as well as addressing problems that have stalled growth.
We are externalists is GMK USA's philosophy; success is measured externally, whether it is expressed in terms of revenues and profits, growth, or market share, image, or brand power. Segmentation is the key to marketing success. As a result, our programs are field-interview driven among customers, channels, competitors, and others. The information is analyzed in a framework of market segmentation.